Discovering Digital Content in the Age of Peer-to-Peer
The rise of peer-to-peer networks has dramatically altered the way consumers interact with digital content … transform[ing] the purpose of each download and the way consumers discover the content they want…recent empirical evidence suggests that discovery processes play a commercially significant role, even providing a boost to sales that can sometimes overwhelm the direct substitution effect. While such effects bear strongly on the design of next-generation business models, they are poorly understood on a microeconomic level…
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